Senior-leadership hiring has reset
The model is established in mature markets, and the conditions that drove its adoption are now present across every region we serve.
Leadership, unbundled
The full-time in-house C-suite was built for linear growth and long tenures. Senior expertise is now engaged in modular, on-demand form, for the outcome in front of the business.
On-site is optional
Remote work removed the assumption that a leader must sit in the building. Companies engage the right operator wherever they are, for as long as the work demands.
Engaged for outcomes
A funding round, an exit, a turnaround, a market entry. Businesses increasingly bring in leaders for a specific result rather than a permanent seat.
An operator who embeds, not an adviser who steps away
Each business is matched to C-suite talent suited to its stage, sector and challenge. The executive is embedded directly to take ownership of a function and deliver results, without the commitment of a full-time hire.
A vetted bench of 350+ senior leaders
A curated, vetted collective across CFO, COO, CMO, CTO, CHRO and more, many with Fortune 500 leadership experience. Every executive is kept sharp through regular events, peer collaboration, mentoring and shared learning, and brings external perspective that surfaces blind spots a long-standing team can miss.
Our leaders built their experience through downturns, restructurings and rapid change. The network includes turnaround and crisis-management specialists available at short notice, and prepares businesses for what is next, from AI adoption to market change. A client can draw on a single executive, or a small team.
Built for SMEs at the points that matter
We work across all sectors, with a focus on SMEs and startups of 10 to 200 employees at critical points of growth, transition or leadership change.
Founders and startups
A first senior hire without the full-time cost, so the founder can step back from running every function alone.
Scaling SMEs
Companies of 10 to 200 people professionalising operations, raising, entering a market, or replacing leadership.
Moments of transition
A departure to cover, a defined project to run, or specialist support needed without committing to a full-time hire.
Built by operators who lived the leadership gap
Rhys Holding and Sam Loyd are both former fractional executives with senior leadership experience across the GCC, the UK and Singapore.
“Having built, operated and sold an SME myself, I understand how heavy the leadership gap can become. Across the region, many growing businesses reach a point where the founder is making executive-level decisions across every part of the business, often without executive-level support around them. Fractional was built to change that. We give businesses access to flexible C-suite talent that embeds directly into the business, while backing every engagement with the support, structure and governance needed to help it succeed. We are building a collective of senior leaders that stands behind the businesses we serve.”
“The fractional model is well established in mature markets and the results speak for themselves. More and more markets are reaching the point where the conditions that drove that adoption internationally are very much present, and the demand from SMEs for a smarter, more agile approach to senior leadership is growing. Fractional is the structured, collective response to that demand.”
To become the defining name in fractional leadership across the GCC and beyond.
Live in 10 cities across the Middle East and Asia Pacific today, with 20 more hubs in development worldwide, we are building one curated collective, deployed locally, wherever growing businesses need senior leadership.
